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Online Marketing

Is it Time to Cut Back? A Minimalist Approach to Social Medi…

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Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their business. ...

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A Resilient Personal Brand Ensures Your Competitive Edge…

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“The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace ...

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11 Ways to Make Your Next Instagram Marketing Campaign Dazzl…

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For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning Instagram ...

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10 Templates to Help You Create Beautiful Instagram Stories…

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More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. Related: 7 Facebook Messenger Marketing Strategies You Can Try Today But ...

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