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Home / Selling Your Business / 7 Secrets for a Successful Video Marketing Strategy…

7 Secrets for a Successful Video Marketing Strategy…

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.

We teamed up with Wistia to find out. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common.

Related: Everything You Need to Know About Instagram Takeovers

Here are seven secrets to creating successful video content. 

1. Focus on stories, not sales

Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. On social platforms, brands can reach the exact same audience directly. This means that branded content (advertising) competes with entertainment, rather than interrupting it.

If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored.

The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.

A great example of storytelling is Budweiser’s video imagining how the legendary broadcaster, Harry Caray, might have called the Chicago Cubs World Series victory: